Seller's Guide

1. Professional Photography/Floorplan/(Virtual) Staging
2. Professional Brochures Printed
3. Website becomes live (5 business days after photography)
4. Targeted online advertising (starts from the listing date)
5. Just Listed E-Flyer sent to professional contacts
6. TV and Online promotion (starts from the listing date)
7. Just Listed Postcard (10 business days after photography)
8. Magazine Advertising (timing depends)
9. Area Realtor Notification (MLS and Coldwell Banker)

1. Open houses on the first Saturday and Sunday
2. Optional workday (commuter) and broker open houses.
3. Accompanied private showings
4. Communicate with seller(s) open house/showing feedbacks
5. Work with seller(s) on a solution if no offers are received

1. As soon as an offer is received, present to the seller(s).
2. In today’s market, seller(s) may receive multiple offers. Set a date/time deadline for submitting offers.
3. Negotiate with the buyer’s agent on the following terms: 1) Closing Date; 2) Inspection Contingency; 3) Appraisal; 4) Mortgage Contingency; 5) Sale of another property; 6) Other inspections; and 7) Seller concessions, etc..
4. Shang acts in the best interests of the seller(s). He is a great
   negotiator and tries his best to negotiate the best terms. 

Shang reviews the ”request list after inspection” with the seller(s) and find a reasonable response together. 

1. After P&S is executed, Shang keeps regular contact with the buyer’s agent on the remaining contingencies. He makes sure seller(s) always get the latest updates.
2. In case that seller(s) move before closing, Shang happily takes care of the regular maintenances of the home till the closing day. Examples: 1) Scheduling and attending all the inspections required for closing; 2) Working with your contractors on landscaping/snow removal; 3) Final clean up; 4) Hosting yard sales/private sales; 5) Regular house visits to ensure safety and everything in good order, etc..
3. During the whole process, Shang can always be reached
   by phone/text and social media apps.
4. Seller(s) likely will find that Shang becomes a good friend!

Once listed on MLS, the home will (almost immediately) appear on popular real estate websites such as Zillow, Realtor, Estately and Redfin. These websites keep track of the viewing count, which is a good metric to predict how “hot” your home is.

Prepare/Plan for showings:

1. Put yourself in a buyer’s mindset and make your home attractive to them
2. Keep the house safe and clean (shoe covers, gloves, masks)
3. Place to go during showings
4. Hide or take valuable/expensive items with you
5. Discuss with Shang feedbacks from the showings

Work with Shang on negotiating offer(s) with buyers.

Work with Shang on the negotiation after inspection, which can be a fraught process. But keep in mind that in most cases, buyers have an interest in coming to an agreement.

Hire a real estate attorney, who helps prepare the purchase and sale agreement, which becomes the new binding document.

The most important remaining contingencies are the appraisal and the mortgage approval.

1. Appraisal is usually arranged right after the P&S.
2. Once a loan commitment is issued, closing can be scheduled. 

1. Scheduling with town’s Fire Dept. for the fire inspection.
2. Schedule the final water reading and oil/gas reading.
3. Cancel services/Mail forwarding
4. Packing/Moving/Yard Sale/Junk Removal

At least 3 days before closing, the attorney will send you the closing disclosure, which lists all the itemized expenses. You get paid on the closing day or a day after depending on the registry. If paid by check, it may take a few days to arrive.